Young K&C Member Spotlight April 2021: MAMA Youth Project

Our Member Spotlight for April 2021 is MAMA Youth Project, an organisation that recruits, trains and nurtures young people aged 18-25 from under-represented groups or with limited educational or employment opportunities to succeed in the media industry.

MAMA Youth are currently recruiting for their FREE 8-week Digital Media Training programme, which is open to 18-25 year olds living in the boroughs of Barnet, Brent, Camden, Ealing, Hammersmith & Fulham, Harrow, Kensington & Chelsea and the Cities of London and Westminster. The programme will grant instant industry access while teaching how to excel in digital production across multiple-platforms. Participants will master the tools and techniques required to succeed in a ‘real life’ collaborative and fast paced environment.

Participants will complete the course with a working knowledge of the multi-disciplinary skills required for employment in the industry, before embarking on a further 2 weeks work placement with one of MAMA Youth’s industry partners, such as Sky, BBC, Banijay, Channel 4, Warner Bros Entertainment, NEP, ViacomCBS, Fremantle, Hat Trick and many more.

Watch the video (or read the text transcript) below to find out more about their organisation and what they do to support young people.

If you are a Young K&C member and would like to be featured in a Member Spotlight post, please contact to find out how you can get involved.

Text transcript:

Who are MAMA Youth Project and what do you do for young people?

Hello, my name is Mariana, I work for MAMA Youth Project, I’m the Outreach Manager. MAMA Youth Project is a charity, it’s been going since 2007 and the main aim is to train young people from underrepresented groups between the ages of 18-25 in digital and broadcast media, and we also get them employed in this industry which is traditionally quite gated and very hard to break into.

What are the current challenges faced by the young people you work with?

So the young people we work with come from different backgrounds and they may face different challenges. So they may be an ex-offender or they may be a graduate who has been unemployed and isn’t managing to break into their chosen career in the digital and media industries. They may be a care leaver or a single parent, they have lots of different types of challenges. But I think a common challenge of recent times has been this anxiety and uncertainty about their future and their careers, and that’s something that MAMA Youth Project can help with. 96% of our trainees are employed a year after completing the training, and we’re still going strong with our employment opportunities even during the pandemic.

Where can young people go to find out more about you and your resources?

If you want to find out more about our training programmes, you can go to our website which is You’ll also find information there about our current Digital Media Training programme that we’re recruiting for. The deadline to apply is 19 April 2021.

Find out more...


Instagram: @mamayouthproject

Facebook: @MAMAYouthProject

Twitter: ‎@MAMAYouth